Free shipping on orders over $99
The Believing Brain

The Believing Brain

From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Reinforce Them as Truths

by Michael Shermer
Paperback
Publication Date: 07/09/2020

Share This Book:

RRP  $27.99

RRP means 'Recommended Retail Price' and is the price our supplier recommends to retailers that the product be offered for sale. It does not necessarily mean the product has been offered or sold at the RRP by us or anyone else.

$26.25
or 4 easy payments of $6.56 with
afterpay
Synthesizing thirty years of research, psychologist and science historian, Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop.



In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.
ISBN:
9781780335292
9781780335292
Category:
Popular science
Format:
Paperback
Publication Date:
07-09-2020
Publisher:
Little, Brown Book Group
Country of origin:
United Kingdom
Pages:
464
Dimensions (mm):
196x130x4mm
Weight:
0.37kg
Michael Shermer

Michael Shermer is the Publisher of Skeptic magazine, a monthly columnist for Scientific American, and a Presidential Fellow at Chapman University.

He is the author of The Moral Arc, The Believing Brain, and many other bestselling titles.

This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 1 - 2 weeks of you placing an order.

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro: 2 working days
NSW Metro: 2 working days
NSW Rural: 2-3 working days
NSW Remote: 2-5 working days
NT Metro: 3-6 working days
NT Remote: 4-10 working days
QLD Metro: 2-4 working days
QLD Rural: 2-5 working days
QLD Remote: 2-7 working days
SA Metro: 2-5 working days
SA Rural: 3-6 working days
SA Remote: 3-7 working days
TAS Metro: 3-6 working days
TAS Rural: 3-6 working days
VIC Metro: 2-3 working days
VIC Rural: 2-4 working days
VIC Remote: 2-5 working days
WA Metro: 3-6 working days
WA Rural: 4-8 working days
WA Remote: 4-12 working days

Reviews

Be the first to review The Believing Brain.