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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

Create a Personal Brand That Wins Attention and Grows Your Business

by Tim Vandehey and Peter Montoya
Paperback
Publication Date: 16/11/2008

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The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
ISBN:
9780071597500
9780071597500
Category:
Small businesses & self-employed
Format:
Paperback
Publication Date:
16-11-2008
Language:
English
Publisher:
McGraw-Hill Education - Europe
Country of origin:
United States
Pages:
288
Dimensions (mm):
224x150x17mm
Weight:
0.39kg

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