Your small business is a brand. You as a business person are a brand! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design, not default. Learn how to deploy a brandstrategy to increase your influence in your industry and within your company, and become a recognized thought leader in your field.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful business or personal brand.
Design, Build, and Accelerate Your Brand
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- ISBN:
- 9781599185897
- 9781599185897
- Category:
- Entrepreneurship
- Format:
- Paperback
- Publication Date:
- 14-06-2016
- Language:
- English
- Publisher:
- Entrepreneur Media Inc/Entrepreneur Press
- Country of origin:
- United States
- Dimensions (mm):
- 228.6x152.4x10.92mm
- Weight:
- 0.27kg
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