A Notre Dame Collection
Publication Date: 23/01/2007
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.
- ISBN:
- 9780324545098
- 9780324545098
- Category:
- Business communication & presentation
- Publication Date:
- 23-01-2007
- Language:
- English
- Publisher:
- Cengage Learning, Inc
- Country of origin:
- United States
- Edition:
- 2nd Edition
- Pages:
- 304
- Dimensions (mm):
- 277x217x14mm
- Weight:
- 0.76kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review The Business Communication Casebook.
Share This Book: