A detailed examination of China's increasingly important chemical and pharmaceutical industry. Numerous case studies describe how western companies, such as BASF, Bayer, Bicoll, Ciba, Degussa, DSM and Novartis are managing their market entry in China.
- ISBN:
- 9783642061400
- 9783642061400
-
Category:
- Management & management techniques
- Format:
- Paperback
- Publication Date:
-
13-10-2010
- Language:
- English
- Publisher:
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Country of origin:
- Germany
- Pages:
- 296
- Dimensions (mm):
- 235x155x16mm
- Weight:
- 0.47kg
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