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The Copywriter's Handbook

The Copywriter's Handbook

A Step-By-Step Guide to Writing Copy That Sells (4th Edition)

by Robert W. Bly
Paperback
Publication Date: 07/04/2020

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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers.

It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products.

Among the tips revealed:

  • 8 headlines that work - and how to use them
  • The 5-step "Motivating Sequence" for generating more sales and profits
  • 10 tips for boosting landing page conversion rates
  • 15 techniques to ensure your emails get high open and click-through rates
  • How to create powerful "lead magnets" that double response rates
  • The "4 S" formula for making your copy clear, concise, and compelling
ISBN:
9781250238016
9781250238016
Category:
Writing skills
Format:
Paperback
Publication Date:
07-04-2020
Language:
English
Publisher:
St. Martin's Press
Country of origin:
United States
Edition:
4th Edition
Pages:
496
Dimensions (mm):
208.28x135.89x30.48mm
Weight:
0.41kg

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