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The Economics of Advertising

The Economics of Advertising

by Frederic Wilfred Taylor
Paperback
Publication Date: 26/11/2015

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

ISBN:
9781138997837
9781138997837
Category:
Economics
Format:
Paperback
Publication Date:
26-11-2015
Language:
English
Publisher:
Routledge
Country of origin:
United States
Dimensions (mm):
234.95x158.75mm
Weight:
0.47kg

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