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The Everything Token

The Everything Token

How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

by Steve Kaczynski and Scott Duke Kominers
Paperback
Publication Date: 30/04/2024
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NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?

The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.

Together, Stephen, a marketing professional, and Scott, a Harvard Business School professor, have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they've seen its power first-hand and aim to educate others on the importance, uses and purpose of NFTs and surrounding, ever-evolving technologies.

Demystifying the complexities, two experts in NFTs show why we should take NFTs far more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise.

Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.
ISBN:
9780241692035
9780241692035
Category:
Finance
Format:
Paperback
Publication Date:
30-04-2024
Language:
English
Publisher:
Penguin Books, Limited
Country of origin:
United Kingdom
Dimensions (mm):
233x154x22mm
Weight:
0.36kg
Steve Kaczynski

Stephen Kaczynski is a communications and marketing professional with over 15 years of experience, including stints in leadership at Progressive Insurance and Nestle. As a career marketer who's led multiple disciplines at Fortune 500 and multinational companies, today he counsels start-ups, top brands, and the world's largest agencies on how to navigate the NFT world. He's also an avid NFT collector.

Scott Duke Kominers

Scott Kominers is a professor in the Entrepreneurial Management Unit at Harvard Business School and the Harvard Department of Economics, a research partner at Andreessen Horowitz Crypto, and a Bloomberg Opinion columnist. In these roles he advises a number of NFT companies and other crypto projects from his position of expertise. Scott studies the design of markets and marketplaces, looking at how new technologies can transform them. He too is an NFT collector.

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