Over the last decade, fashion film has become an integral part of fashion communication. These imaginative shorts can be seen everywhere-on billboards, cinema screens, and mobile devices, as well as in retail spaces and art galleries. A focus for filmmaking talent and creativity, each film delivers an engaging spectacle that puts fashion-in all its forms-center stage, with the various aims of selling products, promoting brands, or starting a conversation. In The Fundamentals of Fashion Filmmaking, Nilgin Yusuf draws upon dozens of fascinating examples to explore the impact of fashion film across the industry, uncovering the technological and industry changes that enabled the proliferation of fashion film, and the groundbreaking experimentation taking place in these films today. You'll learn about the history of the form as well as the process of making fashion films, with interviews from leading practitioners providing a wealth of expertise on everything from ideation to finding an audience. There are also QR codes linking to groundbreaking films and vibrant images to highlight the range and diversity of this unique creative field.