Who am I?' is one of the most fundamental questions we ask of ourselves throughout our lives. But in the twenty-first century, this is becoming increasingly difficult to answer as technology forces us to negotiate different versions of ourselves in a digital world.

Now, Facebook gets a say in verifying who we are, science can alter our biology and reinvent us over time, and advances in AI are revolutionizing our role in the workplace. Understanding and defining who you are has become confusing and chaotic and in some ways is already out of our own control. In an age of digital disruption, creativity and innovation, Follows argues that we need to find a way to embrace a new era of personal identity, while ensuring we preserve our autonomy from state authorities, technology platforms and emergent social systems. From artificial intelligence to surveillance, and from relationships to our legacies beyond the grave, The Future of You is a fascinating and urgent exploration of what personal identity will mean in the coming decades and of a 'self' that can be created, shaped, managed, and even owned.