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The Logo Design Idea Book

The Logo Design Idea Book

(Logo Beginners Guide, Logo Design Basics, Visual Branding Book)

by Steven Heller and Gail Anderson
Paperback
Publication Date: 05/08/2019
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Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures.

Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

ISBN:
9781786274120
9781786274120
Category:
Graphic design
Format:
Paperback
Publication Date:
05-08-2019
Language:
English
Publisher:
Laurence King Publishing
Country of origin:
United Kingdom
Pages:
128
Dimensions (mm):
220x158x11.43mm
Weight:
0.3kg
Steven Heller

Steven Heller is Senior Art Director at The New York Times. He is also editor of the AIGA Journal of Graphic Design and co-chair MFA/Design Program of the School of Visual Arts in New York.

He is author and co-author of numerous books including Graphic Style: From Victorian to Post-Modern and Graphic Wit and Design Literacy: Understanding Graphic Design.

In 1996, Heller received the New York Art Directors' Special Educator's Award.

Gail Anderson

Gail Anderson is a designer, writer, and educator.

Anderson is the recipient of the 2008 Lifetime Achievement Medal from the AIGA, the 2009 Richard Gangel art direction award from the Society of Illustrators, and has lectured about design at organizations and conferences around the world.

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