Vogel explains to experts and novices alike the concepts and allure of contemporary corporate social responsibility (CSR). E.g. "socially responsible" investment funds, voluntary codes of conduct for industry, "green" publishing. Although the movement has achieved success, Vogel reveals the inherent limits of what CSR can accomplish, rejecting it as a sufficient replacement for governmental regulation. This updated paperback edition discusses recent CSR initiatives and responds to new developments in the CSR debate.