Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends.
Contemporary and up to date, written by an author who both works in the industry and teaches the subject.
Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.
- ISBN:
- 9780367775568
- 9780367775568
-
Category:
- Economics
- Format:
- Paperback
- Publication Date:
-
07-07-2022
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Edition:
- 8th Edition
- Pages:
- 228
- Dimensions (mm):
- 229x152mm
- Weight:
- 0.16kg
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