Record deals are so twentieth century. Today, music licensing is the fastest route to widespread exposure and a steady income. Creators of films, television shows, commercials, video games, ringtones, podcasts and other digital-age media hunger for music perfectly suited to their projects--providing endless, lucrative opportunities for savvy musicians. Whether you're an unknown composer, an up-and-coming songwriter, an independent-label performer, or a big label star, there's a place for you in this fast-growing field--as long as you learn to master the game.

How does music licensing work? Where are the most abundant and rewarding opportunities? Find the answers in this authoritative, up-to-the-moment overview of one of the most effective ways to market your talent. It's all here:

• The key players in the music licensing business and the best ways to make contacts and bring your music to their attention
• Types of licensing agreements and how to understand them
• An inside look at the licensing selection process and how to get a jump on music requests
• Negotiating payment and protecting your music in the open marketplace, including international venues
• Getting music licensed for television shows, films, commercials, digital media, and less obvious markets like colleges and universities, theater companies, corporate training videos, and restaurants
• Firsthand advice from top music executives, marketers, music supervisors, lawyers, talent managers, and filmmakers