This book focuses on the tourism industry in conjunction with the impact of COVID-19 from the perspective that it is both negatively impacting the industry while also offering it an opportunity to rise from the ashes. The volume offers a new conceptualization and theorization of tourism; suggests new research methods, offers parallels with other crises (such as 9-11) to better understand the current one, and suggests futurist and innovative strategies.

This book offers a wide range of topics that can help researchers and practitioners to understand how a pandemic can impact customer satisfaction. The diverse topics in The Nature and Future of Tourism: A Post-COVID-19 Context discuss the impact of COVID-19 in the tourism industry, application of robotics in the hospitality industry, tourism as a rite of passage, prospects for space tourism, how communication technologies can benefit third world tourism, and more.

This must-read book not only presents sufficient tools for the understanding of how the pandemic can change the industry but is also a thoughtful collection of chapters for all those interested about the nature of tourism.