The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that make up this journey are peppered with charts, tables, and real-world examples, including inventory projections, purchase orders, job announcements, and press releases. The new edition expands the discussion on social media, mobile shopping and new platforms for e-commerce and includes a complete chapter dedicated to the ins and outs of the Unrelated Business Income Tax. It's your personal assistant, helping you embark on a successful adventure straight through opening day.
- ISBN:
- 9781629580333
- 9781629580333
-
Category:
- Museology & heritage studies
- Format:
- Paperback
- Publication Date:
-
31-03-2015
- Language:
- English
- Publisher:
- Left Coast Press Inc
- Country of origin:
- United States
- Edition:
- 3rd Edition
- Pages:
- 194
- Dimensions (mm):
- 229x152x18mm
- Weight:
- 0.77kg
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