Many current and aspiring entrepreneurs are looking for a solid business education that also deeply aligns with their progressive values. Drawing on the authors' experience working with over 300 social enterprise, including Ben & Jerry's and Patagonia, this book fills that gap. It covers traditional topics such as business strategy and structure, finance, marketing, recruiting, and branding from a socially just and environmentally regenerative perspective. And it also touches on topics such as strategies to reverse climate change, nonviolent communication, self-managing organizations, locally self-reliant economies, racial justice, and more. The Next Economy MBA is for entrepreneurs seeking to make business an active force for good.
- ISBN:
- 9781523002573
- 9781523002573
-
Category:
- Organizational theory & behaviour
- Format:
- Paperback
- Publication Date:
-
23-05-2023
- Language:
- English
- Publisher:
- Berrett-Koehler Publishers, Incorporated
- Country of origin:
- United States
- Dimensions (mm):
- 233x156x16mm
- Weight:
- 0.35kg
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