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The Perfect Thing

The Perfect Thing

How the IPod Shuffles Commerce, Culture, and Coolness

by Steven Levy
Paperback
Publication Date: 04/09/2007

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The iPod has become a full-blown cultural phenomenon, giving us a new vocabulary (we shuffle our iTunes on our nanos), revolutionizing the way we experience music and radio through the invention of podcasting, opening up new outlets for video, and challenging the traditional music industry as never before. The design itself has become iconic: there is even a shade of white now called iPod White.

Steven Levy has had rare access to everyone at Apple who was involved in creating the iPod -- including Steve Jobs, Apple's charismatic cofounder and CEO, whom he has known for over twenty years. In telling the story behind the iPod, Levy explains how it went from the drawing board to global sensation. He also examines how this deceptively diminutive gadget raises a host of new technical, legal, social, and musical questions (including the all-important use of one's playlist as an indicator of coolness), and writes about where the iPhenomenon might go next in his new Afterword. Sharp and insightful, The Perfect Thing is part history and part homage to the device that we can't live without.

ISBN:
9780743285230
9780743285230
Category:
Economics
Format:
Paperback
Publication Date:
04-09-2007
Language:
English
Publisher:
Simon & Schuster
Country of origin:
United States
Dimensions (mm):
215.9x139.7x17.78mm
Weight:
0.32kg
Steven Levy

Steven Levy is senior editor and chief technology writer at Newsweek. He has also worked on many other magazines, including Macworld and New Jersey Monthly, where one of his assignments led him to discover Einstein's brain in a pathologist's office.

His previous books include the bestselling Hackers, and Crypto, which won the grand eBook prize at the 2001 Frankfurt Book festival. He lives in New York City and western Massachusetts with his wife, Pulitzer Prize-winning journalist and author Teresa Carpenter, and their son.

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