According to a recent article in the Harvard Business Review, "Management is ...generously paid, enormously influential and significantly devoid of common sense." Jack Trout agrees: what really ails business today is an obsession with management fads that frequently offer complicated, useless solutions that impede the development of business. In this text, Trout offers an antidote to the proliferation of jargon and provides a clear vision of leadership that cuts through management's current information overload. Through case studies and interviews with successful executives, Jack shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. Offering realistic steps and hundreds of tips for regaining control of the day-to-day business picture, Trout shows managers how to run their companies like the most successful entrepreneurs looking for simple and innovative solutions that allow a company to thrive and focus on the business at hand, without getting caught up in nonsensical management philosophies that waste valuable time and energy and detract from the real goals of the company.