* Uniquely focuses on achieving customer satisfaction with the hotel and event industries, giving step-by-step practical guidance.
* Integration of case studies, author voice boxes, and example forms and documents for the standardization of procedures key to achieving customer satisfaction, informed by extensive professional experience of both authors put into the context of existing theoretical frameworks.
* Inclusion of underexplored areas such as employee empowerment, customer delight, over-promising, cultural implications and contractual issues in customer satisfaction.
* Integration of case studies, author voice boxes, and example forms and documents for the standardization of procedures key to achieving customer satisfaction, informed by extensive professional experience of both authors put into the context of existing theoretical frameworks.
* Inclusion of underexplored areas such as employee empowerment, customer delight, over-promising, cultural implications and contractual issues in customer satisfaction.
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