With a structure focused on process over memorization, best-selling author Dawn M. McBride′s The Process of Research in Psychology, fifth edition, covers topics with a step-by-step approach to help students understand the full process of developing, conducting, and presenting a research study from start to finish. Early chapters introduce important concepts for developing research ideas, subject sampling, ethics, and data collection; more detailed coverage of these topics is included in the "More About" chapters to provide instructors with flexibility to focus on the methods students will use in their projects. Concepts and skills relevant to more than one stage of the research process are covered in multiple contexts to give students repeated opportunities to learn about the most important, and often most difficult, research concepts at the moment they're used.
This new edition features a reorganized Chapter 10 on Survey Research to more clearly group topics and to provide more information on qualitative analysis, added discussion on validity and reliability in Chapter 4, more questions in each Test Yourself quiz at the end of chapters to focus more on application, and additional references to increasingly popular statistical software programs JASP and R.
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