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The Routledge Companion to Marketing and Society

The Routledge Companion to Marketing and Society

by Krzysztof KubackiLukas Parker Christine Domegan and others
Hardback
Publication Date: 27/05/2024

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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.

ISBN:
9781032325217
9781032325217
Category:
Economics
Format:
Hardback
Publication Date:
27-05-2024
Publisher:
Routledge
Country of origin:
United States

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