The first book to survey the full impact of digital technologies on sport management
Digital technology is transforming sport and all students, researchers and professionals need to get up to speed on this important topic
Covers key emerging topics such as social media, esport, data analytics, blockchain and artificial intelligence
Examines the impact of digital on core functional areas of sport management including marketing, HRM, facilities, sales, law, and athlete development
Includes cross-disciplinary pieces from scholars working in management, marketing, communication and sociology
Full of cases, examples and data from sport business around the world
Digital technology is transforming sport and all students, researchers and professionals need to get up to speed on this important topic
Covers key emerging topics such as social media, esport, data analytics, blockchain and artificial intelligence
Examines the impact of digital on core functional areas of sport management including marketing, HRM, facilities, sales, law, and athlete development
Includes cross-disciplinary pieces from scholars working in management, marketing, communication and sociology
Full of cases, examples and data from sport business around the world
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