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The Science and Commerce of Whisky

The Science and Commerce of Whisky

by Ian Buxton and Paul S Hughes
Paperback
Publication Date: 02/12/2013

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$58.95
Worldwide - whisky has never been in better shape. Despite the recession, new distillation capacity is being added at a record pace and new consumers in new markets are entering the arena. Distillers are experimenting with new finishes, packaging and marketing techniques and amongst consumers there is a hunger for knowledge and informed commentary. The Science and Commerce of Whisky is written by two acknowledged authorities in the area and fills a significant gap in the literature. It will provide a uniquely authoritative overview of a developing and dynamic sector reflecting best current practice and combine this with a historical perspective, production expertise and insightful, expert market and marketing commentary. The style is readable and accessible and will appeal to undergraduates on appropriate degree courses, industry and craft practitioners and the many whisky enthusiasts around the world.
ISBN:
9781849731508
9781849731508
Category:
Food & beverage technology
Format:
Paperback
Publication Date:
02-12-2013
Language:
English
Publisher:
Royal Society of Chemistry
Country of origin:
United Kingdom
Pages:
285
Dimensions (mm):
228x152x17mm
Weight:
0.47kg
Ian Buxton

Ian Buxton worked in the drinks industry for more than 30 years as a writer, commentator and consultant, Marketing Director of a world-leading single malt, and accidental owner of a derelict distillery. His distinctive style and deep industry knowledge offer unique insights into the world of whisky, recognised by the award of Keeper of the Quaich (1991, the highest accolade in Scotch) and as one of the few writers inducted into London's ancient fraternity, the Worshipful Company of Distillers. Ian's whisky books have been translated into eight languages.

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