A one-stop shop for everything that you need to know about storytelling in business. Storytelling is mission-critical to the advancement of our careers and our businesses. In this book, you'll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences. The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You'll discover: ● A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable, and repeatable way. ● The importance of creating a one-page story blueprint to road-test your story. ● How the subtle use of emotional triggers will help you to control the reactions of your audience. ● A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models, and the launch of ground-breaking technical ideas. ● A twenty-three-point checklist to ensure that you are ready for your next storytelling endeavor.