Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism.
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- ISBN:
- 9781446298527
- 9781446298527
- Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
- 05-10-2015
- Language:
- English
- Publisher:
- SAGE Publications, Limited
- Country of origin:
- United Kingdom
- Edition:
- 3rd Edition
- Dimensions (mm):
- 234.95x165.1x16.51mm
- Weight:
- 0.48kg
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You can find this item in:
Social issues & processes
Sociology & anthropology
Personnel & human resources management
Behavioural theory (Behaviourism)
Encyclopaedias & reference works
Sales & marketing
Popular culture
Economics
Consumerism
Economic history
Teaching skills & techniques
Economics
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