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The Valuation of Digital Intangibles

The Valuation of Digital Intangibles

Technology, Marketing and Internet

by Roberto Moro Visconti
Paperback
Publication Date: 18/02/2021

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This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.
ISBN:
9783030369200
9783030369200
Category:
Corporate finance
Format:
Paperback
Publication Date:
18-02-2021
Publisher:
Springer Nature Switzerland AG
Country of origin:
Switzerland
Pages:
536
Dimensions (mm):
210x148mm
Weight:
0.73kg

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