Georgia is a vegan recipe developer and content creator well known for her cooking videos on Instagram and TikTok under the name 'TheKindnessEchoes'. Her love for baking started later in her life shortly after deciding to switch to a vegan lifestyle, resulting in a love for food photography, graphic design and recipe writing. After running a successful dessert business for many years, she took a hiatus to renovate her home with her partner - but during that time, she was approached to write a book.

With a clear schedule and no orders locked in, it was the perfect time to go on a new journey with her business by sharing the baking secrets, tips and recipes that she had amassed over five years of development. Now that she has completed her cookbook, she is back to running orders full time, creating content and reviewing vegan products for her combined following of over 300,000 people.