This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
- ISBN:
- 9789813224704
- 9789813224704
-
Category:
- E-commerce: business aspects
- Format:
- Hardback
- Publication Date:
-
17-03-2018
- Publisher:
- World Scientific Publishing Co Pte Ltd
- Country of origin:
- Singapore
- Pages:
- 152
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