Developments in methodology and applications in travel behaviour research continue to diversify to capture the growing complexity of human travel activity and coping strategies. The random utility theory (RUM) paradigm on which many econometric and empirical studies have been based since the mid-1970s has been challenged by the bounded utility maximisation or satisficing paradigm. Then, in the 1990s, the rules-based paradigm from psychology has attracted considerable interest and shows signs of offering a serious "alternative" paradigm to RUM. This book highlights the competition between these ideas and shows how the rules-based paradigm has opened up opportunities to reflect the activity-based decision-making process. In six resource papers - including one by Nobel laureate Daniel McFadden - it describes travel behaviour research, from the fundamentals of data collection to the frontiers of e-commerce.
The next chapters then set out a series of research directions for ongoing inquiry, offering contributions within seven themes: methodological developments in choice analysis; longitudinal perspectives in choice modelling; incorporating schedules; uncertainty and reliability; challenges facing micro-simulation; integrated transport planning models; driver information and route choice; and data structures.