A Groundbreaking New Approach to Rebuild Trust in Your Brand-And Society Itself, In Today's Economy, marketers, designers, and writers need a new strategy to earn trust and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain trust, we talk about empathy, transparency, and authenticity. But how do we get beyond those buzzwords? Give more control to the audience-and they'll put more trust in you. Book jacket.
- ISBN:
- 9781989603925
- 9781989603925
-
Category:
- Advice on careers & achieving success
- Format:
- Hardback
- Publication Date:
-
02-03-2021
- Language:
- English
- Publisher:
- St. Martin's Press
- Country of origin:
- United States
- Dimensions (mm):
- 215.9x139.7x26.92mm
- Weight:
- 0.49kg
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