Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
- ISBN:
- 9780240805924
- 9780240805924
-
Category:
- The arts: general issues
- Format:
- Paperback
- Publication Date:
-
19-10-2004
- Language:
- English
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Pages:
- 246
- Dimensions (mm):
- 235x191x13mm
- Weight:
- 0.46kg
This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 2 - 3 weeks of you placing an order.
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