Launch Your Online Store and Take Your Business to the Next Level with Shopify, There are more than 2.14 billion consumers worldwide who regularly shop online. That number is exponentially growing, and Shopify makes it easy to reach them. This comprehensive, user-friendly guide to the Shopify platform is a one-stop shop for scalable, e-commerce solutions detailing how to construct your online store, pinpoint your customer base, expand your online presence, and manage the minutia, so you can grow your business from the ground up. More business owners are opting out of expensive, brick-and-mortar models for a low-cost, low-risk operation that can be accessed from anywhere. Turnkey store-building solutions, inventory and backend tools, and drop-shipping options offer cost-effective alternatives, so you can invest your money where it matters. Whether starting a new venture or enhancing an existing one, the Ultimate Guide to Shopify is your how-to handbook. Discover: Step-by-step outlines for creating a professional, e-commerce website, Conversion Rate Optimization tactics and multifaceted advertising techniques, Key branding strategies to convert website visitors into loyal customers, Turnkey themes, backend spreadsheets, and valuable apps to optimize user experience, Exclusive in-depth interviews and insider knowledge from Shopify experts Book jacket.