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Understanding Michael Porter

Understanding Michael Porter

The Essential Guide to Competition and Strategy

by Joan Magretta
Hardback
Publication Date: 06/12/2011
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If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking.
ISBN:
9781422160596
9781422160596
Category:
Business strategy
Format:
Hardback
Publication Date:
06-12-2011
Language:
English
Publisher:
Harvard Business Review Press
Country of origin:
United States
Pages:
256
Dimensions (mm):
234x155x23mm
Weight:
0.47kg
Joan Magretta

Joan Magretta has worked with Michael Porter for over two decades. She is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of the bestselling books Understanding Michael Porter and What Management Is, which was a top pick by The Economist when it was first published. Previously, she was a Bain partner and a strategy editor at Harvard Business Review.

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