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Understanding Social Media and Entrepreneurship

Understanding Social Media and Entrepreneurship

The Business of Hashtags, Likes, Tweets and Stories

by Leon SchjoedtMalin E. Brännback and Alan L. Carsrud
Paperback
Publication Date: 04/06/2021

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Chapter 1. Social Media in an Entrepreneurship Context.- Chapter 2. Social Media: Exploring Entrepreneurial Opportunities.- Chapter 3. Social Media and Entrepreneurship-Exploring the Role of Digital Source Selection and Information Literacy.- Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition.- Chapter 5. Exploring the Gendered Nature of Digital Social Networks.- Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context.- Chapter 8. Social Media and Small Entrepreneurial Firms' Internationalization.- Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders' Motives and Unethical Behavior of Entrepreneurs on Social Media.- Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms.
ISBN:
9783030434557
9783030434557
Category:
Entrepreneurship
Format:
Paperback
Publication Date:
04-06-2021
Language:
English
Publisher:
Springer International Publishing AG
Country of origin:
Switzerland
Dimensions (mm):
235x155mm
Weight:
0.45kg

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