Explores the power of visual language in communicating ideas.
Fully updated for the new 2018 study design, this visually impressive second edition incorporates new technology, contemporary design practices and trends, and a host of new activities and instructions to guide students as they become informed, discriminating and creative designers.
This second edition is closely aligned to the new study design for 2018 and reflects the increased emphasis on areas such as copyright, design elements and principles, and two- and three-dimensional drawing techniques.
New case studies and profiles of local and global designers, both emerging and established, showcase contemporary design practice and trends. A mix of new and proven assessment tasks cater for different learning styles, cover all study design outcomes and provide practical applications for building folios.
All new end-of-chapter activities help consolidate understanding of key skills and knowledge. The Interactive Textbook brings the study of visual communication design to life with engaging online activities and rich media such as how-to videos, step-by-step guides and online activities.
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