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You Are Here 2

You Are Here 2

A New Approach to Signage and Wayfinding

by Victionary
Hardback
Publication Date: 11/08/2022

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In recognising the increasingly important role that wayfinding systems play in a brand's visual language, the follow-up to 2013's 'YOU ARE HERE' features new work by designers around the world who demonstrate a fundamental understanding of form vs. functionality.

When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality.

A follow-up to the first edition that was published in 2013, 'You Are Here 2' showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.

ISBN:
9789887462958
9789887462958
Category:
Graphic design
Format:
Hardback
Publication Date:
11-08-2022
Publisher:
Victionary
Country of origin:
Hong Kong
Pages:
272
Dimensions (mm):
255x190mm
Weight:
0.3kg
Victionary

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children's books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

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