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YouTubers

YouTubers

How YouTube Shook Up TV and Created a New Generation of Stars

by Chris Stokel-Walker
Hardback
Publication Date: 02/05/2019

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'For anyone trying to understand the bonkers world of YouTube, this is essential reading.' - ESQUIRE



'Both absorbing and highly illuminating' - THE BOOKSELLER



'No one understands the intricacies of YouTube like Chris Stokel-Walker' - THE ATLANTIC



Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?



More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.



This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.



By the author of TikTok Boom: China's Dynamite App and the Superpower Race for Social Media.
ISBN:
9781912454211
9781912454211
Category:
Media studies
Format:
Hardback
Publication Date:
02-05-2019
Publisher:
Canbury Press
Country of origin:
United Kingdom
Pages:
352
Dimensions (mm):
234x153mm
Weight:
0.59kg
Chris Stokel-Walker

Chris Stokel-Walker is a freelance journalist specializing in technology and digital culture. He is the author of YouTubers: How YouTube Shook up TV and Created a New Generation of Stars, and TikTok Boom: China's Dynamite App and the Superpower Race for Social Media.

His work has appeared in TheNew York Times, WIRED, New Scientist, the Guardian and The Times. He teaches journalism at Newcastle University.

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