Dale Carnegie, known as 'the arch-priest of the art of making friends', pioneered the development of personal business skills, self-confidence and motivational techniques.

His books most notably How to Win Friends and Influence People - have sold tens of millions worldwide and, even in today's changing climate, they remain as popular

Florence Scovel Shinn carried out her work in the first half of the 20th century.

Through her teachings and numerous books, she was a profound influence on Louise Hay and other pioneers of personal transformation.

Wallace D. Wattles (1860-1911) was the author of numerous books, the best known of which is The Science of Getting Rich.

He experienced failure after failure in his early life until after many years of study and experimentation he formulated a set of principles that, with scientific precision, create financial and spiritual wealth.

He died a prosperous man in 1911.

James Allen was born in Leicester, England, in 1864. He took his first job at age 15 to support his family, after his father was murdered while looking for work in America. Allen was employed as a factory knitter and a private secretary until the early 1900s, when he became increasingly known for his motivational writing.

His 1903 work As a Man Thinketh earned him worldwide fame as a prophet of inspirational thinking and influenced a who's-who of self-help writers, including Napoleon Hill.

Not much is known about the legendary LAO TZU, to whom authorship of the TAO TEH CHING is popularly attributed. Some scholars believe the author was an elder contemporary of Confucius.

Marcus Aurelius Antoninus was born in AD 121, in the reign of the emperor Hadrian. At first he was called Marcus Annius Verus, but his well-born father died young and he was adopted, first by his grandfather, who had him educated by a number of excellent tutors, and then, when he was sixteen, by Aurelius Antoninus, his uncle by marriage, who had been adopted as Hadrian's heir, and had no surviving sons of his own. Aurelius Antoninus changed Marcus' name to his own and betrothed him to his daughter, Faustina. She bore fourteen children, but none of the sons survived Marcus except the worthless Commodus, who eventually succeeded Marcus as emperor.

On the death of Antoninus in 161, Marcus made Lucius Verus, another adopted son of his uncle, his colleague in government. There were thus two emperors ruling jointly for the first time in Roman history. The Empire then entered a period troubled by natural disasters, famine, plague and floods, and by invasions of barbarians. In 168, one year before the death of Verus left him in sole command, Marcus went to join his legions on the Danube.

Apart from a brief visit to Asia to crush the revolt of Avidius Cassius, whose followers he treated with clemency, Marcus stayed in the Danube region and consoled his somewhat melancholy life there by writing a series of reflections which he called simply To Himself. These are now known as his Meditations, and they reveal a mind of great humanity and natural humility, formed in the Stoic tradition, which has long been admired in the Christian world. He died, of an infectious disease, perhaps, in camp on 17 March AD 180.

Ralph Waldo Emerson (May 25, 1803-April 27, 1882) was a famous lecturer, philosopher, poet, and writer. He led the transcendentalist movement of the 1800s, mentored Henry David Thoreau, and was a pioneer of multiculturalism in American writing.

Sun Tzu is a honorific title bestowed upon Sūn Wu (c. 544-496 BC), the author of The Art of War, an immensely influential ancient Chinese book on military strategy.

He is also one of the earliest realists in international relations theory. In the author's name, Sūn Wu, the character wu, meaning "military", is the same as the character in wu shu, or martial art. Sun Wu also has a courtesy name, Chang Qing (Cháng Qīng).