CONNECTION TO NYT BESTSELLER THE HIDDEN LIFE OF TREES: Carina Wohlleben inspired her father, Peter Wohlleben, author of the bestseller, to go vegan for the planet. Peter now incorporates his vegan values into his writings about forests.

TARGET AUDIENCE: Readers of The Hidden Life of Trees and other Wohlleben titles; readers of Eating Animals by Jonathan Safran Foer and The Omnivore’s Dilemma by Michael Pollan; fans of plant-based and eco-influencers like @OhSheGlows and @GreenGirlLeah.

RELATABLE AND PRACTICAL: Carina shares stories from her family life to show how she overcame struggles to adopt a plant-based lifestyle, and how you can too.

FULL OF FACTUAL INFORMATION that convinces readers to make a change.