A Practical Guide to Ethics in Public Relations

A Practical Guide to Ethics in Public Relations

by Jamie Ward and Regina Luttrell
Epub (Kobo), Epub (Adobe)
Publication Date: 09/02/2018

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On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.


A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.


Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

ISBN:
9781442272750
9781442272750
Category:
Business ethics & social responsibility
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
09-02-2018
Language:
English
Publisher:
Rowman & Littlefield Publishers
Regina Luttrell

Regina Luttrell, PhD, is the Director of the W20 Emerging Insights Lab and an assistant professor of Public Relations and Social Media at the S.I. Newhouse School of Public Communications at Syracuse University where she researches, publishes, and discusses public relations, social media for strategic communication, Gen Alpha, GenZ and the Millennial generation, as well as the intersection of social media within society.

Luttrell's research has been published in academic journals and book chapters. She is the author of the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, and A Practical Guide to Ethics in Public Relations.

Most recently she edited and contributed to the book Trump Tweets: The World Reacts; Understanding What is Relevant and Why? and American Democracy: Influence, Activism, and Misinformation in the Social Era. Superpower: Advocating for the equality and rights of all women.

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