A Year of Creativity

A Year of Creativity

by Kathryn Jacob and Sue Unerman
Epub (Kobo), Epub (Adobe)
Publication Date: 26/09/2024

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A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.


If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour.


This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash.


The authors of Belonging have now written A Year of Creativity, whichwill make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.

ISBN:
9781399413268
9781399413268
Category:
Memory improvement & thinking techniques
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
26-09-2024
Language:
English
Publisher:
Bloomsbury Publishing
Kathryn Jacob

Kathryn Jacob OBE is CEO of Pearl and Dean, a cinema advertising company and co-author of the bestselling book, The Glass Wall.

Sue Unerman

Sue Unerman is Chief Transformation Officer at MediaCom, the largest media agency in the UK with over 200 clients.

She is also the co-author of the bestselling book, The Glass Wall.

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