After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s, and Dr. Martens and joined BBDO Guerrero in the Philippines as Chief Executive. This is the story of what happened next, leading to the advertising campaign that became a social-media phenomenon, “It’s more fun in the Philippines,” and putting a well-deserved spotlight on the country as a top global destination.