The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.
- ISBN:
- 9781135307370
- 9781135307370
-
Category:
- History of sport
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
-
08-04-2014
- Language:
- English
- Publisher:
- Taylor & Francis
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