American Icon

American Icon

by Bryce G. Hoffman
Epub (Kobo), Epub (Adobe)
Publication Date: 13/03/2012

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The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.


At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.


Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.


Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.


In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.


Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

ISBN:
9780307886071
9780307886071
Category:
History of specific companies / corporate history
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
13-03-2012
Language:
English
Publisher:
Crown
Bryce G. Hoffman

Bryce G. Hoffman author of the critically acclaimed and bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, is a consultant and speaker who helps companies around the world plan better and leaders around the world lead better by applying innovative systems from the business and the military industries.

Formerly an award-winning financial journalist who spent twenty-two years covering the global automotive and high-tech and biotech industries for major newspapers in Michigan and California, he launched his international consulting practice in 2014.

He writes a regular column on leadership and culture for Forbes.com and appears on television and radio shows in the Unites States and around the world. He and his wife live in Fenton, Michigan.

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