The Surprising Power of Atomic Habits

THE FATE OF

British Cycling changed one day in 2003. The organization, which was

the governing body for professional cycling in Great Britain, had recently hired

Dave Brailsford as its new performance director. At the time, professional

cyclists in Great Britain had endured nearly one hundred years of mediocrity.

Since 1908, British riders had won just a single gold medal at the Olympic

Games, and they had fared even worse in cycling’s biggest race, the Tour de

France. In 110 years, no British cyclist had ever won the event