ABSTRACT

Augmented reality has slowly become one of the leading technological advancements in the hospitality industry with endless capabilities and applications. In this article, we will be exploring how Augmented reality is transforming the industry.

INTRODUCTION

Augmented reality is defined as a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. The most commonly used applications for augmented reality include cosmetics, education, healthcare, entertainment, and virtual tourism. In the tourism industry the uses of augmented reality range from, the visual presentation of data and images to a superimposed virtual experience of a particular attraction.