- animation quality story and art, comparable to if Disney animated the “Pirates of the Caribbean” - combines the appeal of pirates with contemporary amusement parks - appeals to generations of families and millions of tourists who have like or endured Disneyland and Disneyworld on summer vacation. - tongue-in-cheek take-off on Disney's "Pirates of the Caribbean" ride, movie, and franchise - altogether, the film series has grossed +$2.79 billion worldwide and considered the 5th biggest movie franchise of all time - Disney has reportedly made tentative plans to shoot a fourth film in 2009 - pirates are an evergreen children's category of interest - special markets: amusement parks, children’s stores, gift retailers