Let me ask you a question.

Have you ever wondered why pretentiousness, jargon, bullshit and Having Notions Above Our Station are so rife in the world today? Well, there’s now a recognized science that studies all of these forms of self-delusion. Welcome to the world of Bolloxology.

We might not know it, but the modern world has subjected all of us to some form of Bolloxology. It’s that moment when you’ve paid twenty euro for fish and chips just so it can be served on a piece of slate. It’s when you share yet another Inspirational Quote of the Day against your better judgement. It’s when you realize you haven’t understood a word That Politician has said to you on your doorstep, yet you feel strangely compelled to take a selfie with him. It’s about the passion, the ‘key learnings’, the artisan chutney, the instacelebs. It’s about the Pure Hames we’re making of things.

In Bolloxology, Colm O’Regan, comedian and author of the bestselling Irish Mammies books, shows that our world is now less a planet and more a hot air balloon. Illustrated by the hilarious Twisted Doodles, Bolloxology is an indispensable guide to the deceptive cod-infested seas of twenty-first-century life.