How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.
Epub (Kobo), Epub (Adobe)
Publication Date: 08/04/2016
- ISBN:
- 9781317173250
- 9781317173250
- Category:
- Library & information sciences
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 08-04-2016
- Language:
- English
- Publisher:
- Taylor & Francis
This item is delivered digitally
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
You can find this item in:
Research & development management
Economics
Encyclopaedias & reference works
Humanities
General & world history
Organizational theory & behaviour
Cultural studies
Reference works
Library & information sciences
Social & cultural anthropology
Business strategy
Show more
Show less
Reviews
Be the first to review Books.
Share This eBook: